Renowned film and television producer Ektaa Kapoor has come out in strong defense of Bollywood superstar Akshay Kumar’s practice of headlining multiple films a year. In a recent social media post that has garnered significant attention, Kapoor argued that Kumar’s high volume of work is a primary driver for the Indian film industry’s economic health.
The producer’s comments come amid the box office success of the horror-comedy Bhooth Bangla, a collaboration between Kapoor’s Balaji Motion Pictures and Akshay Kumar. Reflecting on the “four films a year” criticism often directed at the actor, Kapoor highlighted that such consistency is not just about personal stardom, but about sustaining the livelihoods of thousands within the cinematic ecosystem.
Drawing a direct parallel between Akshay Kumar and veteran stars like Dharmendra and her father, Jeetendra, Kapoor noted that these actors share a rare brand of discipline. She shared a candid photograph of Kumar interacting with Jeetendra, noting that their work ethics are nearly identical.
“Every time I talk to Akshay Sir, I feel like I’m talking to my Dad,” Kapoor shared. She emphasized that their deep trust in a producer’s conviction and their relentless work schedules are the reasons why “the commerce of our industry is alive.”
Kapoor’s defense centers on the idea of job creation. While the industry often celebrates “prestige” projects that take years to complete, Kapoor argues that a thriving industry requires actors who work regularly. According to her, when an actor completes four films a year, they provide opportunities for four different sets of crews, technicians, and mid-sized producers who might otherwise struggle to find steady work.
“Doing a few films with top directors once in a while only sustains one layer of the industry,” Kapoor explained. “In volume, there is job creation. That is what they bring to the table!”
The producer also revisited a previously shared anecdote to illustrate Kumar’s commitment to his partners. She recalled a time when a previous collaboration failed to perform at the box office. According to Kapoor, Kumar approached her with a cheque to refund part of his fee, an act she described as unheard of in her 31-year career.
Refusing the money at the time, Kapoor instead asked the actor to collaborate on a future project—a promise that culminated in the successful release of Bhooth Bangla.
As the debate over “quality versus quantity” continues in Bollywood, Kapoor’s stance offers a producer’s perspective on the necessity of high-output stars. For her, Akshay Kumar remains a “Guruji” of the craft, not just for his acting, but for his role as a pillar of the film industry’s economy. To know such
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