Acclaimed Bollywood writer and editor Apurva Asrani, known for his masterful work on films like Aligarh and the web series Criminal Justice: Behind Closed Doors, has announced his decision to permanently exit Instagram. In a candid note shared on Thursday, May 7, 2026, the National Award winner revealed that he would be deactivating his personal handle, @apurva_asrani, effective May 8. Having spent a decade on the platform, Asrani expressed that the digital space has evolved into something he no longer recognizes or finds comfort in. He highlighted a growing sense of unease regarding the lack of boundaries, stating that users are increasingly forced to surrender their personal selves and privacy in exchange for mere visibility and engagement.
The primary catalyst for his departure appears to be a deep-seated concern over surveillance and the vulnerability of personal communication. Asrani noted that he is particularly uncomfortable with the idea that even private messages can now be accessed or monitored against a user’s will, making the platform feel less like a private sanctuary for connection and more like a controlled environment. He elaborated that the modern social media landscape feels heavily dictated by algorithms, trends, and invisible business interests, leaving very little room for the nuance, authenticity, and depth that he values as a storyteller. For Asrani, if there is something truly meaningful to express, he would rather channel that energy into more substantial mediums like screenplays, articles, or films, which allow for a level of complexity that social media often strips away.
Despite bidding farewell to his personal account, the writer clarified that he is not cutting ties with the digital world entirely. He will continue to maintain his professional presence through his work-centric handle, @apurvaasranifilms, where he intends to share updates strictly related to his cinematic projects and creative endeavors. He also mentioned that his Twitter account remains active for occasional professional announcements. As he wrapped up his ten-year journey on the photo-sharing app, Asrani thanked his followers for the warmth, the healthy disagreements, and the many conversations they shared throughout the “plot twists” of the last decade, choosing to move forward in a way that better protects his personal peace and professional integrity.
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