Bollywood actress Shilpa Shetty Kundra has initiated significant legal proceedings by filing a comprehensive lawsuit in the Bombay High Court. The primary objective of her action is to secure a permanent injunction and protection for her personality rights and to prevent the unauthorized commercial exploitation of her identity across various media platforms.
At the heart of the actress’s legal move lies the concept of Personality Rights. These rights are a crucial form of intellectual property that recognize and protect a celebrity’s exclusive entitlement to control the commercial use of their unique identity. This identity includes several elements.
A celebrity invests considerable time, effort, and resources into building their public image, reputation, and brand value. Personality rights ensure that this goodwill and brand equity cannot be commercially exploited by unauthorized third parties without permission or payment.
The extensive draft petition filed by Shilpa Shetty’s legal team details numerous instances of unauthorized use and misappropriation of her personality.
Unauthorised Commercial Use: Using her pictures and videos in advertisements, promotions, or for selling products or services without entering into a formal endorsement agreement with her. This directly impacts her ability to control her brand associations and potential earnings.
Defamatory and Morphed Content: The petition specifically highlights the use of her image, often allegedly morphed or manipulated, on various online platforms, leading to content that is not only unauthorized but also potentially damaging to her reputation and dignity.
​False Endorsements: Creating an impression among the public that she endorses a particular product or service when, in reality, she has no association with it. This constitutes an act of passing off and can mislead consumers.
By approaching one of the highest courts in the state, Shilpa Shetty Kundra aims to secure a decisive ruling that will provide robust legal framework and deterrence against the commercial misuse of celebrity identities. To know such latest updates, stay tuned to tellyboosters.com Thank you!
