In an interview with Komal Nahta, veteran music industry figures and Tips Industries co-founders Kumar Taurani and Ramesh Taurani shared insights into the success of recreated songs and their lasting impact on the Indian music and film industry. They have helped shape the music and film industry in India for years.
When Kumar Taurani talks about the appeal and money value of reimagining songs he says “I am in big favour of recreating music. I feel it should be there in every film. The songs have a big legacy attached to them, and people remember them. When a song is suddenly presented in a new avatar, it works well with people. Chunari Chunari, Chamma Chamma and Ankhon Se Tune Yeh Kya Kar Diya are some great examples. We used to get 20,000 monthly streams, but suddenly, the original songs have peaked at millions.
Ramesh Taurani adds, “In the film Crew the original songs Naina and Choli Ke Peeche were very popular. The whole background was filled with ‘Ku Ku Ku Ku’!” Kumar Taurani adds “Shobha Kapoor came to me and said ‘Kumar Ji because of Choli Ke Peeche I have a 25 crore rupee share from the distribution. It is a legacy.” I feel proud of the legacy.
