Sony Pictures Networks India (SPNI) is all set to introduce Indian viewers to one of the world’s biggest and most loved game show formats Wheel of Fortune. Celebrated globally and honoured by Variety Magazine as the Most-Watched Entertainment Show in American Television acknowledged by Guinness World Records as the World’s Most Popular TV Game Show and decorated with the Daytime Emmy Award for Outstanding Game Show this legendary format now makes its exciting entry into India.
Raising the entertainment quotient further the Indian edition will be led by none other than Bollywood superstar Akshay Kumar. Known for his unmatched mass connect and consistent TV dominance Akshay continues to remain a favorite among audiences and advertisers alike supported by impressive television performance records.
SPNI is preparing for one of the most ambitious multi-platform launches in recent times ensuring Wheel of Fortune India becomes a landmark television event. Backed by the combined strength of Sony Entertainment Television and Sony LIV the show will not just promise massive reach through television but will also drive deeper audience interaction digitally. For advertisers this means a powerful dual advantage large-scale brand exposure coupled with precision engagement.
Beyond being just another format adaptation Wheel of Fortune India is set to redefine branded entertainment and viewer participation. With its star-led presence, global legacy, and interactive Play Along feature on Sony LIV the show aims to emerge as a prime-time sensation and one of the strongest advertising platforms of 2026.
The format has been officially licensed to Sony Pictures Networks India by Highgate Entertainment, LLC while Frames Production Company will helm the Indian production.
Official Statements
Nachiket Pantvaidya Business Head Sony Entertainment Television shared
“Sony Entertainment Television has long pioneered the reality format space in India consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes. Anchored in our strategy across Sony Entertainment Television and Sony LIV the show promises to create a powerful brand-building and engagement platform offering advertisers unparalleled reach and impact across television and digital.
Host Akshay Kumar expressed his excitement saying Wheel of Fortune has been a beloved show for millions around the world and I’m truly excited to bring its Indian edition to audiences here. Its multi-generational appeal and the thrill of puzzle-solving have made it a global favourite and I’m confident it will be immensely enjoyed by Indian audiences. With the combined reach of Sony Entertainment Television and Sony LIV Wheel of Fortune India will engage viewers across platforms like never before.Indi
Stay tuned to Sony Entertainment Television and Sony LIV for more updates on Wheel of Fortune India.
