Sony Pictures Networks India has unveiled the second promotional film for its much-awaited show Wheel of Fortune with Akshay Kumar as the face of the Indian edition. The new film carries forward the fun and light-hearted mood introduced in the first campaign once again highlighting Akshay’s effortless humour and strong connect with audiences.
The brand film is based on everyday situations and playful misunderstandings using comedy to showcase the core idea of the show. Akshay Kumar’s natural comic timing adds to the entertainment making the promo engaging for viewers of all age groups.
Sharing insights about the creative process filmmaker Vikas Bahl who handled the concept, direction and production through his banner Good Co. said the focus was to present the show in a way that feels familiar yet exciting for Indian audiences. With Akshay Kumar leading the campaign the team explored clever wordplay where even a small change in words leads to unexpected and humorous moments.
The second film strengthens the message introduced earlier “अब मैटर करेगा हर एक अक्षर जब घूमेगा जादू का चक्कर” and helps build curiosity and excitement around the show. Together both campaigns create a fun and unified identity for Wheel of Fortune in India.
Globally Wheel of Fortune is one of the most successful game shows in television history having earned recognition from international platforms, world records, and prestigious awards. The iconic format is now set to entertain Indian viewers soon.
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Catch the Indian edition of Wheel of Fortune exclusively on Sony Entertainment Television and Sony LIV.
