Following the success of Darlings and her recent venture Jigra, Alia Bhatt is returning to the producer’s chair for a heartwarming new project. Today, Prime Video officially announced ‘Don’t Be Shy’, a coming-of-age romantic comedy produced by Alia and her sister, Shaheen Bhatt, under their home banner, Eternal Sunshine Productions.
The announcement was made via a playful, tongue-in-cheek video shared on social media. In the clip, the Bhatt sisters are seen navigating the chaotic life of producers, sifting through a mountain of action-heavy and revenge-filled scripts. Tired of the “explosions and guns,” the duo finally settles on a script that makes their faces light up—a story they describe as having “everything: romance, heartbreak, songs, girls, boys, and even a turtle.”
Written and directed by Sreeti Mukerji, Don’t Be Shy centers on the life of 20-year-old Shyamili ‘Shy’ Das. Like many young adults, Shy believes she has her entire life perfectly mapped out. However, a sudden, unpredictable turn of events sends her carefully planned world into a tailspin.
The film promises to explore The messy reality of growing up. The shifting dynamics of young love and friendship. The courage it takes to embrace life when things don’t go according to plan.
“This film immediately spoke to us because of its sincerity,” Alia Bhatt shared in a press statement. “At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel uniquely their own. Sreeti’s passion and energy naturally fed into the spirit of the story.”
While the official cast is yet to be revealed, the project boasts an impressive creative team. The film features an original score by the renowned Ram Sampath, ensuring the “songs” Alia teased in the announcement will be a central highlight. The film is co-produced by Grishma Shah and Vikesh Bhutani.
Nikhil Madhok, Head of Originals at Prime Video India, expressed his excitement about the collaboration, noting that the “female-forward narrative” and “fresh, relatable writing” make it a perfect fit for a global audience.
This project marks a significant step for Eternal Sunshine Productions as it continues to focus on content-driven, “human” stories. By opting for a direct-to-digital release on Prime Video, the Bhatt sisters are ensuring that this intimate tale of self-discovery reaches viewers in over 240 countries and territories.
Fans are already buzzing about who will play the lead role of ‘Shy’ and when the first trailer will drop. For now, the message from the Bhatt sisters is clear: don’t be afraid of the chaos, and certainly, Don’t Be Shy. To know such such latest updates tuned to tellyboosters.com Thank you!
