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Saturday, December 13, 2025

Anand L. Rai on Zero’s failure: A Reflection in retrospect

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It takes a considerable amount of courage and integrity for a director, especially one with a strong track record like Anand L. Rai, to publicly and unequivocally accept responsibility for a film’s underwhelming performance. His reflections on the 2018 film Zero, starring Shah Rukh Khan, Katrina Kaif, and Anushka Sharma, offer a rare and valuable glimpse into the complex emotional and creative landscape of filmmaking.

Following the film’s release, Rai did not shy away from the results, a stance that earned him respect within the industry and among discerning fans. He recognized that while filmmaking is inherently a collaborative process, the final vision and execution ultimately rests on the director’s shoulders. He said “I will not say the film failed. I will say I failed to put it in the right place. Maybe I was in a hurry. I should have spent more time on the script, on the final edit, on making it digestible for the audience.”

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This statement is not an attack on the actors, the writers, or the technicians; it’s a profound acknowledgment that the leader of the creative team must take the primary accountability for the final product’s reception. He understood that the massive expectations surrounding a Shah Rukh Khan film, combined with the film’s ambitious concept—a story about a vertically challenged man, Bauua Singh, and his extraordinary journey—meant the margin for error was slim.

Zero was not a simple, formulaic movie; it was an attempt at magical realism blended with a complex character drama. Rai was trying to push the boundaries of Hindi cinema, exploring themes of insecurity, true love, and the search for completeness, personified by Bauua Singh’s physical condition and his emotional arc.
Rai admitted that the intent was always noble, but the translation from the script page to the screen perhaps became too convoluted or dense for the mass audience they were targeting.

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Some critics and audiences felt the narrative lagged, especially in the second half. The ambitious, otherworldly climax was divisive, failing to resonate emotionally with many. The intricate psychological layering of the characters may have obscured the simple, beating heart of the story.

He essentially stated that he focused too much on creating a spectacular world and a unique premise, and perhaps lost the thread of relatable human emotion that had made his previous films, like Tanu Weds Manu, so successful.

The experience has not deterred him from making ambitious cinema. In subsequent interviews, he maintained that the hunger for experimentation is what keeps him going, but he pledged to be more grounded and clearer in his storytelling approach moving forward. To
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