For the first time in nearly three decades, the clock is ticking differently at Mumbai’s most famous single-screen theatre. Maratha Mandir, the permanent home of the Bollywood classic Dilwale Dulhania Le Jayenge (DDLJ), has officially adjusted its historic 11:30 AM showtime to accommodate the massive demand for Aditya Dhar’s upcoming spy thriller, Dhurandhar: The Revenge.
Starting this week, Raj and Simran are moving to an early-morning 10:00 AM slot. The change comes as the theatre prepares to host the Ranveer Singh-starrer, which boasts a mammoth runtime of 3 hours and 55 minutes.
The 24-Hour Cinema Cycle
The hype surrounding Dhurandhar 2 has reached such a fever pitch that “business as usual” is no longer an option for Indian exhibitors. With advance bookings crossing the ₹130 crore mark globally, several multiplexes in Mumbai, Thane, and Ahmedabad have announced round-the-clock screenings.
To fit the four-hour epic into a standard day, some theatres are launching shows as early as 1:50 AM and continuing well past midnight. Industry experts note that while big-budget films like Animal and Pushpa 2 saw similar timing shifts, moving the needle on a 30-year DDLJ tradition is a rare testament to the sequel’s projected power.
Why the Massive Runtime?
Fans don’t seem deterred by the nearly four-hour length. The sequel follows Ranveer Singh’s character, Jaskirat Singh Rangi, as he dives deeper into an undercover mission. To ensure the experience isn’t rushed, exhibitors are reportedly allotting a 4-hour and 40-minute window per screening to account for trailers, the interval, and the high-speed turnaround required between packed houses.
Tickets for the 24-hour cycle are selling fast. Major chains like PVR and MovieMax are already seeing “fast filling” status for shows scheduled in the dead of night.
As the film officially hits screens on March 19, all eyes are on the box office to see if this “Dhurandhar” wave will translate into a record-breaking opening weekend that justifies the 24/7 chaos. To know such latest updates tuned tellyboosters.com Thank you!
