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Saturday, July 25, 2026

Consent Has No Price Tag’: Elvish Yadav Reacts to ₹370 Biryani Joke Row

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The Indian digital space is witnessing a massive uproar as popular YouTuber and Bigg Boss OTT 2 winner Elvish Yadav has strongly reacted to the ongoing viral internet row. Taking to his official social media handle on X, Elvish severely criticized stand-up comedian Pranit More and an audience member named Himanshu Jangra for a highly problematic interaction that took place during a recent live comedy show in Gurugram. The controversy erupted after a crowd-work clip surfaced online, showing the young web developer bragging about wanting a sexual return on investment from a woman simply because he had spent a meager amount on a plate of chicken biryani during their date. Elvish minced no words while calling out this transactional mindset and the lack of accountability displayed on stage, mockingly pointing out that the viral incident has exposed how one man genuinely believed consent comes with a retail price tag, while a content creator believed that every awkward silence can be masked by a forced laughter track.

The roots of this massive social media backlash trace back to the live stand-up gig where Pranit More was engaging with the crowd and invited Himanshu Jangra to share a personal dating anecdote. The audience member chose to recount a story where he took a woman out, paid a sum of three hundred and seventy rupees for her meal, and later expected physical favors, explicitly stating that he intended to get his money’s worth after spending that cash. Instead of pausing the show or correcting the highly insensitive and misogynistic behavior right there, the comedian chose to laugh along with the comment and subsequently uploaded the entire segment to his main video channels to generate traction. This move drew intense flak from netizens, influencers, and notable actors who accused the creators of actively promoting a toxic rape culture and commodifying women’s basic choices under the guise of casual comedy.

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As public outrage reached a boiling point over the shocking footage, the real-world consequences for those involved escalated rapidly within a matter of days. Facing intense pressure and heavy criticism from prominent figures like Kusha Kapila and Malti Chahar, Himanshu Jangra issued a public apology, deleted his active social media presence, and was promptly terminated from his employment by his Gurugram-based design firm. Similarly, comedian Pranit More released a formal statement acknowledging his severe lapse in judgment and admitting that he should have challenged the problematic remark instead of casually moving past it, before eventually deactivating his primary Instagram account which boasted millions of followers. Elvish Yadav’s timely and direct intervention has further amplified the critical conversation regarding modern content standards, urging public figures to recognize their responsibility and understand that sensitive issues surrounding female consent should never be treated as cheap entertainment tools.

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