Korean drama enthusiasts across India have major reason to celebrate as OTT streaming platform Prime Video India has signed a massive multi-year distribution partnership with South Korean entertainment giant CJ ENM. This landmark deal will bring more than one hundred Korean shows and dramas to Indian audiences over the next two years, vastly expanding the availability of premium East Asian content in the country. As part of this comprehensive agreement, twenty-six brand new K-drama titles will roll out gradually, alongside dozens of beloved fan-favorite catalog shows from CJ ENM’s extensive content library. To make the content accessible to a wider demographic across urban and regional centers, every single title will be streamed with English subtitles along with regional audio dubbing in Hindi, Tamil, and Telugu.
The upcoming slate features an impressive lineup of highly anticipated projects and star-studded releases. The premier highlight under this partnership is the release of Yumi’s Cells Season 3 starring Kim Go Eun and Kim Jae Won, which serves as the final chapter in Yumi’s romantic journey. Fans can also catch up on the previous two seasons of the hit franchise, which will be available on the platform as well. Other major new titles included in the pipeline are Filing for Love, the webtoon adaptation titled The Legend of Kitchen Soldier led by Park Ji Hoon, and the upcoming romantic comedy My Bias, My Boss featuring Kang Hoon and Kim Hye Jun. Furthermore, viewers can look forward to popular library titles such as the Kim You Jung star vehicle Dear X, the legal drama Law in the City starring Lee Jong Suk, youth action series Study Group, office romance My Dearest Nemesis, and the acclaimed female-led drama Search: WWW.
This strategic alliance reflects the rapidly growing demand for Korean entertainment among Indian streaming audiences across diverse demographics. Executives from both companies highlighted that Indian viewers have shown extraordinary enthusiasm for K-dramas, binging romantic, thriller, and action shows across different languages. By offering a steady stream of localized content in regional Indian languages, the platform aims to cater to existing fans while introducing millions of new viewers to the rich storytelling and emotional depth of Korean television.
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