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Veteran playback singer Hariharan, who is approaching five decades of an extraordinary career in the Indian music industry, recently shared his candid perspective on how the modern musical landscape has fundamentally shifted. Expressing deep concern over current creative trends, the legendary vocalist lamented that algorithms, data metrics, and short fifteen-second hooks are now dictating how songs are produced, ultimately stripping away the true soul and artistic depth of music. He stated firmly that when artists create compositions purely with social media virality in mind, they cease to make genuine music and instead end up creating short-lived content designed only for social media reels.
The celebrated musician also highlighted how the shift toward digital streaming platforms and smartphone consumption has altered the listener’s connection with songs. During the golden era of independent music and iconic classic albums, listeners would actively invest in purchasing full music records, fostering a deep sense of emotional ownership over an artist’s work. In contrast, today’s subscription-based model offers overwhelming convenience at the expense of a rich listening experience, leaving audience engagement fragmented and superficial as casual scrolling replaces dedicated listening sessions.
Despite these modern challenges, Hariharan noted a welcoming resurgence of veteran playback singers returning to mainstream cinema projects. He
explained that while audiences may temporarily consume fast-paced trendy tracks, listeners eventually crave authentic melodies and timeless vocal warmth, which brings seasoned artists back into high demand. Emphasizing the importance of soulfulness and proper training, he urged the younger generation of musicians to prioritize long-term artistic craft over fleeting social media fame, reminding everyone that evergreen melodies will always outlast passing internet trends.
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