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The promotional campaign for superstar Rajinikanth’s much-awaited action entertainer Jailer 2 has been hitting all the right notes, keeping fans on the edge of their seats as the theatrical release date approaches. Directed by Nelson Dilipkumar and backed by Sun Pictures, the sequel to the massive 2023 blockbuster is gearing up for a grand worldwide premiere during the Dussehra holiday window on October 15. While the audio albums and previous promotional tracks have generated considerable excitement, the makers recently dropped the film’s fourth single, titled Bindaas, featuring global dancer and actress Nora Fatehi. However, the release of the track has unexpectedly sparked a debate online, with a section of internet users and film enthusiasts calling out the makers for incorporating multiple dance numbers into the narrative.
Composed by the sensational Anirudh Ravichander, who also lent his vocals alongside Deepthi Suresh with lyrics penned by Super Subu, Bindaas is a high-energy track designed to showcase Nora Fatehi’s signature moves. Dressed in a striking gold fringe outfit, Nora can be seen owning the stage alongside a unique backup crew featuring masked dancers and children in formal wear, while superstar Rajinikanth also makes a brief appearance in the visual presentation. This marks Nora’s return to Tamil cinema after a decade following her special appearance in the 2016 film Thozha. While the song aims to replicate the massive viral success of the first film’s chartbuster Kaavaalaa—which featured Tamannaah Bhatia—its arrival as the second dance number in Jailer 2, following Shamna Kasim’s Ala Bolelo, has divided public opinion.
Shortly after the lyrical video was unveiled online, social media platforms buzzed with mixed reactions from fans and cinephiles. While admirers praised Anirudh’s peppy beats and Nora’s sizzling screen presence, several users expressed disappointment over the inclusion of multiple item numbers in a commercial action franchise, questioning the creative necessity. Critics on various forums voiced concerns that relying heavily on formulaic special numbers detracts from the core cinematic experience of a gritty action drama. Despite the online backlash and debate, the track has quickly racked up millions of views across digital platforms, proving that the immense star power of Rajinikanth and Nora Fatehi guarantees immediate eyeballs. As the team prepares for a massive audio launch event in Chennai ahead of the film’s theatrical debut, it remains to be seen how the song fits into the narrative on the big screen.
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