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Friday, May 15, 2026

Randeep Hooda says film set leaks are ‘tragic’ but often done on purpose: ‘It’s great PR’

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The Indian film industry has been grappling with a surge in unauthorized leaks from film sets, but actor Randeep Hooda has offered a surprising take on the phenomenon. During a recent promotional interaction for the second season of his hit series Inspector Avinash, the actor addressed the frequent instances where photos and videos of lead actors’ looks or pivotal sequences find their way onto social media before an official release. While most filmmakers view these leaks as a breach of security, Randeep shared a “sneaky suspicion” that many of these occurrences are actually intentional. He noted that while it is technically “tragic” for the creative process to be interrupted, several production houses and individuals often use these leaks to their advantage as a strategic publicity tool. According to the actor, a well-timed leak can serve as a massive PR peg, creating a significant “hullabaloo” and generating instant buzz among the audience and media outlets.

The actor’s comments come at a time when high-profile projects like Ramayana and King have faced similar challenges, with visuals from their sets going viral despite strict no-phone policies. Randeep emphasized that while some leaks are genuine accidents that spoil the hard work of the crew, others are calculated moves to test audience reactions or keep a project in the news cycle. He admitted that the industry has found ways to exploit these moments, turning what should be a security failure into a successful marketing stunt. However, the director of Inspector Avinash, Neerraj Pathak, took a more traditional stance, describing the trend as truly disheartening for creators. Pathak explained that filmmakers and actors spend years meticulously designing looks and planning surprises for the viewers, only to have the magic ruined by a grainy cellphone clip that surfaces online prematurely.

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Despite the frustration expressed by directors, the reality of the digital age means that maintaining complete secrecy is becoming nearly impossible. Randeep Hooda, known for his intense physical transformations in films like Swatantrya Veer Savarkar, pointed out that when an actor puts in months of effort to look a certain way, seeing it leaked without the proper context or cinematic lighting can be frustrating. Nevertheless, he acknowledged that the industry is evolving, and what used to be a crisis is now frequently managed as a part of a larger digital strategy. As Inspector Avinash Season 2 prepares for its release on JioHotstar on May 15, the conversation sparked by the actor has highlighted the thin line between an organic leak and a manufactured publicity event in the modern era of entertainment.

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