28.2 C
Mumbai
Thursday, July 23, 2026

Rhea Chakraborty Wanted to Name Her Brand ‘Chudail Ka Badla’ or Black Sheep: ‘That’s How We Felt’

- Advertisement -

Bollywood actress and rising entrepreneur Rhea Chakraborty has made a stunning revelation about her journey toward reclaiming her life, sharing the raw and painful emotions that originally inspired her newly launched streetwear fashion venture. Appearing alongside her brother Showik Chakraborty on a popular celebrity talk show hosted by Neha Dhupia and Angad Bedi, the performer opened up about the massive professional and emotional vacuum they faced after being released from jail following the high-profile 2020 legal investigation. With mainstream acting offers completely drying up and her brother finding himself entirely out of corporate employment options, the siblings decided to funnel their collective struggles into building an independent fashion brand focused on empowerment. However, before ultimately settling on the positive corporate title of Chapter 2, Rhea confessed that she was initially dead-set on giving the clothing label a highly provocative and controversial identity, firmly pushing to name it either Chudail Ka Badla, which translates to The Witch’s Revenge, or Black Sheep, because those extreme phrases accurately mirrored exactly how they felt about their standing in society at that specific time.

The Chehre actress explained that the bizarre idea to name her retail line Chudail Ka Badla was not merely a random publicity stunt but a direct, satirical response to the massive smear campaigns and vicious labeling she endured during the peak of the media trial. Rhea recalled that she had fully envisioned a quirky, high-energy merchandise lineup featuring bold graphic t-shirts built entirely around the concept of reclaiming a narrative that had been violently thrust upon her. While her close friends and business advisors repeatedly begged her to drop the idea out of fear that it sounded far too negative for a mainstream commercial market, the actress continuously defended her vision by arguing that the title was not negative at all but deeply funny and liberating. When that concept faced immense pushback, she pivoted toward wanting to name the enterprise Black Sheep, going so far as to get custom sample bracelets manufactured with the phrase engraved on them because she and her brother felt completely alienated, ostracized, and treated as the ultimate black sheep of modern society by the general public.

- Advertisement -

Reflecting on why they eventually decided to discard those intensely emotional titles in favor of their current brand identity, the siblings revealed that the final choice came down to long-term healing and creative maturity. Rhea noted that as time progressed and they utilized rigorous mental health therapy to navigate their severe post-traumatic stress disorder, they realized that launching a brand under a name rooted entirely in their past suffering would permanently chain their identities to that dark professional phase. They chose the title Chapter 2 to signify a clean slate, an absolute rebirth, and a conscious decision to look forward toward empowerment rather than remaining trapped in a cycle of digital retaliation or public bitterness. Now backed by various industry peers, including Neha Dhupia who has actively championed the streetwear collection at public events, the fashion label has successfully transformed a period of intense personal vulnerability into a successful symbol of resilience and entrepreneurial drive.

To know such latest updates tuned tellyboosters.com Thank you

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news
Related news