In an era where the Indian film industry is increasingly leaning on generative AI for everything from script doctoring to visual effects, director David Dhawan’s upcoming venture, Hai Jawani Toh Ishq Hona Hai, is reportedly taking a firm stand in the opposite direction. Sources close to the production suggest that the film, starring Varun Dhawan, is being crafted with a “human-first” approach, intentionally bypassing the use of artificial intelligence in its creative pipeline.
The decision comes at a time when Hollywood and Bollywood alike are embroiled in debates regarding the ethics of AI in cinema. While many big-budget spectacles use AI to de-age actors or generate background crowds, the team behind Hai Jawani Toh Ishq Hona Hai is sticking to the fundamentals that defined the David Dhawan era of the 90s.
According to insiders, the production design relies heavily on physical sets and practical locations rather than digital extensions. The goal is to capture the vibrant, high-energy aesthetic of a classic romantic comedy without the “uncanny valley” feel often associated with heavy digital manipulation. This move is seen as an attempt to maintain the “soul” of the film—something the creators believe can only be achieved through human intuition and spontaneous performance.
Varun Dhawan, known for his physical comedy and high-octane dance sequences, is said to be fully on board with this traditional approach. The choreography for the film’s soundtrack is being developed through months of physical rehearsals rather than using motion-capture shortcuts.
“There is a certain magic in the errors and the raw energy of a live dance floor,” a source from the set remarked. “When you use AI to smoothen out every frame or sync every movement perfectly, you lose the character. David sir wants the audience to feel the sweat and the genuine laughter, not a programmed version of it.”
The script, penned by a dedicated team of writers, has also remained untouched by algorithmic suggestions. In a landscape where many studios use software to predict “hit” plot points or optimize dialogue for social media trends, the writers of Hai Jawani Toh Ishq Hona Hai have relied on personal anecdotes and the specific brand of “Dhawan humor” that has resonated with audiences for decades.
This commitment extends to the post-production phase. While basic digital color grading is standard, the film is avoiding AI-driven “deepfake” technology for dubbing or facial corrections. The emphasis remains on the chemistry between the lead actors, which the production team insists cannot be replicated by a machine.
By marketing the film as a purely human-driven project, the makers are tapping into a growing sentiment among cinema purists who feel that technology is sanitizing the art form. If Hai Jawani Toh Ishq Hona Hai succeeds at the box office, it could serve as a case study for other filmmakers to return to organic storytelling.
As the industry moves toward a more automated future, Varun Dhawan’s latest project stands as a reminder that some stories are best told through the lens of human experience, imperfections and all. Fans can expect a film that feels nostalgic yet fresh—a colorful, chaotic, and deeply human celebration of love and youth. To know
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