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Bollywood actor and Member of Parliament Kangana Ranaut has sparked yet another massive online debate by criticizing actress Kriti Sanon over her latest Raksha Bandhan festive advertisement. Known for her unfiltered opinions on pop culture and societal trends, Kangana took to her social media platform to openly question the choice of wardrobe used in the commercial, describing the entire campaign styling as intentionally creepy. The controversial campaign, created for a popular jewelry brand, features Kriti Sanon wearing an Indo-Western outfit that incorporates an ivory bralette-style blouse paired with a draped skirt and a cape. While the advertisement was designed to present a contemporary, modern take on traditional sibling celebrations, it quickly invited severe backlash from internet users who felt the attire was entirely out of place for a traditional cultural festival.
Reacting strongly to the commercial, Kangana Ranaut shared a message on her Instagram stories highlighting the vast array of fashion choices modern women have access to today. She noted that today’s woman is a global figure with an endless wardrobe ranging from cocktail dresses, lehenga cholis, and jeans to sarees, bikinis, and salwar kameez. Expressing her utter confusion over the creative direction, Kangana asked why someone would choose to tie a rakhi to their brother while dressed in what she compared to a bikini or undergarments when so many appropriate clothing options are readily available. Concluding her critique on a sharp note, she stated that the advertisement’s presentation felt intentionally creepy and failed to respect the proper context of the festive occasion.
The criticism from Kangana comes amidst an ongoing wave of online outrage where several social media users have slammed the brand and Kriti Sanon for modernizing traditional Indian rituals. Many viewers pointed out the total absence of traditional ceremonial elements like a puja thali and tilak, accusing the creators of prioritizing provocative styling over cultural authenticity. International actors and social media commentators also joined the discussion, arguing that wearing revealing clothes should not be blindly marketed as women’s empowerment, especially during sacred family festivals. While the ad continues to generate heated debates across social media platforms, Kriti Sanon and the jewelry brand have kept quiet and have not issued an official response to the controversy.
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