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The Delhi High Court has passed an ex-parte interim injunction to safeguard the personality and publicity rights of acclaimed Bollywood actor Tabassum Jamal Hashmi, widely known as Tabu. Hearing a civil suit filed by the veteran star, Justice Jyoti Singh restrained unauthorized individuals, digital entities, and unidentified third parties from misusing her name, voice, photographs, likeness, signature, and distinct personality attributes across both physical and virtual platforms. The comprehensive court order specifically extends protection against modern technological abuses, including deepfakes, face-morphing, generative artificial intelligence tools, and machine learning software used to create unauthorized video clips or graphical images.
The legal action was triggered after Tabu discovered that her identity was being systematically exploited online without her knowledge or consent. In her detailed petition, the actor highlighted the alarming circulation of AI-generated obscene photos, manipulated videos, and explicit GIFs created by editing excerpts from her feature films, interview clips, and public appearances. Beyond the creation of explicit media designed to sensationalize content and drive user traffic for illicit financial gain, the suit also pointed out unauthorized commercial activities, such as fake event-booking profiles, unapproved merchandise sales including hoodies, sweatshirts, posters, and mugs, as well as false statements falsely attributed to her persona.
Acknowledging the actor’s illustrious three-decade career in Indian and international cinema, the High Court observed that the moniker Tabu and her associated personality traits have acquired unique global distinctiveness in the minds of the public. Justice Jyoti Singh noted that the deliberate dissemination of fake, sensational, and explicit digital media inflicts severe and irreparable damage on an individual’s hard-earned goodwill, commercial standing, and personal reputation. The bench further emphasized that personality rights extend beyond mere financial losses, underlining that unauthorized digital exploitation directly infringes upon a celebrity’s fundamental right to privacy and human dignity.
To enforce the protective order effectively, the High Court directed major online platforms and domain service providers, including Google, Meta, X, Reddit, and GoDaddy, to immediately remove or block public access to over 150 identified URLs carrying objectionable content. Furthermore, the court ordered these tech intermediaries to disclose the basic subscriber details and IP log records associated with the infringing accounts to help identify the creators behind the defamatory material. Joining a growing list of Indian cinema icons seeking legal immunity against digital impersonation and AI abuse, Tabu’s successful court petition underscores increasing judicial oversight regarding deepfake technologies and commercial identity theft in the digital era.
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