The world of Indian pop music is currently buzzing with the release of Nora Fatehi’s latest music video, Body Roll, featuring rapper Yo Yo Honey Singh, but the conversation has quickly shifted from its catchy beats to intense allegations of plagiarism. Shortly after the video premiered, social media users were quick to point out striking visual similarities between the music video and the award-winning episode “Jibaro” from Netflix’s animated anthology series Love, Death & Robots. Critics and fans alike highlighted several parallels, including a man in medieval attire encountering a gold-clad, jewel-encrusted woman rising from a lake in a forest setting, leading many to label the project a “full-fledged copy.” In an exclusive response to these claims, the director of the music video, Inflict (Prakarsh Tiwari), has stepped forward to address the controversy and clarify the creative intent behind the visuals.
Addressing the online backlash, Inflict admitted that while he is inspired by a wide range of global cinema, art, animation, and fashion, Body Roll was created with its own unique emotional language and a completely different storyline. He acknowledged that while there are certainly fantasy and surrealist influences that viewers might connect with, the comparison to an acclaimed, award-winning work like Jibaro is not entirely fair. He explained that although he takes it as a compliment that people feel the production value matches such a high-caliber global project, he disagrees with the notion that it is a frame-by-frame recreation. The director emphasized that the core concept of the video is rooted in the idea of an “apsara,” a celestial being from Indian mythology that has existed for centuries, long before modern animation brought similar sirens to the screen.
Furthermore, the director provided a logical explanation for the specific aesthetic choices that fans found so similar to the Netflix episode. He noted that because the setting involved Nora Fatehi’s character emerging from a sacred lake, using traditional fabric costumes would not have looked right or stayed visually appealing in the water. This led the creative team to choose metal-based attire, coins, and heavy jewelry to create a more ethereal and supernatural look. Inflict maintained that filmmaking has always involved reinterpreting emotions and drawing inspiration from the world around us, and the goal was to create something that resonates in his own voice rather than simply imitating another’s work. Despite his explanation, the debate continues to rage online as audiences remain divided over where the line between creative tribute and outright imitation truly lies.
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